OUR DEDICATED TEAM

Essy Hatchett
Co-Owner

Logan Hatchett
Co-Owner

Michelle Nelson
Fairy Godmother

Candyce Collard
Barista

Khalila Early-Zaid
Barista

Marissa Lowe
Barista


ABOUT US
RITE: ritual…a social custom, practice or conventional act
Essy and Logan each represent a rite in Rite Rite.
Essy [they/them] embodies the morning ritual as you start your day with a cup of coffee. They have been working in coffee for over 13 years. After graduating from UNC-Asheville, they opened Trade & Lore, a coffee shop now bearing the name Rite Rite, which serves as a welcoming and comfortable space for every facet of the community.
Logan [he/him] imbibes in the evening ritual as a certified sommelier. Having worked in wine for over 15 years, he curates the selection of alcohol at Rite Rite. He has occupied many positions from bartending to consulting and has worked on projects all over the country and Europe. You can share in his experiences as the offerings are an emulation of his work over the years.


Created Together
Essy and Logan have known one another since 2015 when Essy was opening their first coffee shop and Logan was bartending at a wine bar just a block away. Now, nearly a decade later, Essy and Logan are married and opened Rite Rite in 2023 with the vision to offer spaces that are warm, inviting and expertly crafted to serve what you need in a given day. Along with an array of coffee and alcoholic beverages, Essy and Logan delight in sourcing a variety of home goods that represent the essence of Rite Rite. Come and visit us at one of our locations in Asheville, NC.